Bally's

BALY · NYSE

$13.69+$0.29 (+2.16%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $13.40

BALY analyst rating

HoldConsensus of 4 analysts over the last 12 months. 0% rate it a buy.

Strong buy0
Buy0
Hold3
Underperform1
Sell0

12-month price target · 6 analysts

Average $10.45 (−23.6% downside)

Low: $7.07
Now: $13.69
High: $13.65

Upgrades and downgrades

The latest rating actions, newest first

BALY analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Macquarie	Oct 7, 2026	Maintains	Neutral	$11.00 → $12.00	40%
Macquarie	Aug 21, 2026	Maintains	Neutral	$13.00 → $11.00	40%
Truist Securities	Aug 19, 2026	Maintains	Hold	$15.00 → $10.00	39%
Barclays	Aug 19, 2026	Maintains	Underweight	$8.00 → $7.00	46%
Truist Securities	Jul 20, 2026	Maintains	Hold	$13.00 → $15.00	39%
Macquarie	Jun 5, 2026	Maintains	Neutral	$13.00	40%
Stifel	May 26, 2026	Maintains	Hold	$12.00 → $13.00	23%
Macquarie	May 21, 2026	Maintains	Neutral	$15.00 → $13.00	40%
Barclays	May 21, 2026	Maintains	Underweight	$9.00 → $8.00	46%
Macquarie	May 19, 2026	Maintains	Neutral	$15.00	40%

The case for and against

Updated Oct 21, 2026

Bull case

Ballys is viewed positively because the acquisition meaningfully expands scale by adding roughly £2bn of revenue, strengthens its position in the UK, and fast-tracks entry into regulated markets such as Italy, Spain, Romania, and Denmark that would have taken far longer to reach organically. The deal also improves strategic positioning in a consolidating industry, where larger operators are better able to absorb regulatory and tax pressures, while management’s target of £180m in savings suggests substantial synergy potential from marketing, organizational, and technology efficiencies. Despite risks tied to regulation, elevated leverage, and major development projects like the $1.7B+ Bally’s Chicago project, the company’s stronger regional gaming and interactive exposure supports a constructive fundamental outlook.

Bear case

Ballys is facing substantial fundamental strain because its Q2 10-Q disclosed substantial doubt about its ability to continue as a going concern, as management said liquidity needs may not be met and the company ended Q2 with only $488M of cash against $4.5B of long-term debt. Although Casinos & Resorts revenue rose 2% year over year to $401M and EBITDAR increased 3% to $110M, that progress is overshadowed by elevated leverage, higher-for-longer rates, and execution risk tied to financing the Bronx, Chicago, and Las Vegas projects. Growth in North America Interactive and Intralot B2C is encouraging, but the UK tax increase to 40% cut EBITDA by about $39M in Q2, showing how regulatory changes and slow market consolidation can undermine profitability.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.