Braze

BRZE · NASDAQ

$45.57+$15.53 (+51.70%)TodayMarket closed · Oct 20, 7:59 PM ET

Prev close $30.04

BRZE analyst rating

BuyConsensus of 22 analysts over the last 12 months. 82% rate it a buy.

Strong buy0
Buy18
Hold4
Underperform0
Sell0

12-month price target · 23 analysts

Average $39.40 (−13.5% downside)

Low: $32.32
Now: $45.57
High: $59.85

Upgrades and downgrades

The latest rating actions, newest first

BRZE analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Wells Fargo	Oct 20, 2026	Downgrade	Overweight → Equal-Weight	$45.00 → $47.50	56%
Oppenheimer	Oct 20, 2026	Downgrade	Outperform → Perform	—	46%
Stifel	Oct 20, 2026	Downgrade	Buy → Hold	$35.00 → $47.50	38%
Piper Sandler	Oct 20, 2026	Downgrade	Overweight → Neutral	$30.00 → $47.50	73%
Citizens	Oct 5, 2026	Maintains	Market Outperform	$35.00	48%
BTIG	Oct 1, 2026	Maintains	Buy	$35.00	61%
Cantor Fitzgerald	Sep 30, 2026	Maintains	Overweight	$38.00	54%
DA Davidson	Sep 9, 2026	Maintains	Buy	$40.00	58%
JP Morgan	Sep 9, 2026	Maintains	Overweight	$35.00 → $34.00	63%
Canaccord Genuity	Sep 9, 2026	Maintains	Buy	$35.00 → $37.00	52%

The case for and against

Updated Oct 14, 2026

Bull case

Braze is viewed favorably because it sits on a large $34B TAM with a vertically integrated customer engagement stack that is gaining credibility as Gartner now ranks it with the most complete vision and highest ability to execute. Its AI decisioning push is increasingly commercialized, with Decisioning Studio contributing $6.6M in 2Q revenue versus $5.7M in 1Q, up 136% y/y, while Decisioning Studio Go lowers adoption friction and widens the addressable customer base. Sentiment is further supported by improving operating momentum, including rebound across key metrics, better sales productivity, stronger gross retention, and AWS Marketplace procurement growth of >80% y/y in FY26, alongside strategic partnerships that deepen distribution and AI relevance.

Bear case

Braze is facing a difficult competitive environment, with pressure from legacy marketing clouds like Adobe and Salesforce as well as newer point solutions, which raises the risk of customer churn, pricing pressure, and slower growth if innovation lags. Its business is also exposed to third-party delivery dependencies on email, SMS, Apple, and Google services, while stringent privacy and data-security rules add compliance costs and liability risk that could weigh on operations. The company also has a limited history of profitability, structurally weaker gross margins from third-party messaging fees, and unpredictable enterprise sales cycles that can stretch beyond 12 months, making revenue timing and margin expansion harder to sustain.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.