Choice Hotels International

CHH · NYSE

$113.46+$3.82 (+3.48%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $109.64

CHH analyst rating

HoldConsensus of 12 analysts over the last 12 months. 25% rate it a buy.

Strong buy0
Buy3
Hold6
Underperform3
Sell0

12-month price target · 16 analysts

Average $116.10 (+2.3% upside)

Low: $91.91
Now: $113.46
High: $135.45

Upgrades and downgrades

The latest rating actions, newest first

CHH analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Wells Fargo	Oct 19, 2026	Maintains	Underweight	$97.00 → $98.00	33%
Barclays	Oct 16, 2026	Maintains	Underweight	$102.00 → $103.00	40%
Freedom Broker	Oct 14, 2026	Initiates	Buy	$117.00	67%
Morgan Stanley	Oct 12, 2026	Maintains	Underweight	$91.00 → $92.00	58%
Baird	Sep 29, 2026	Maintains	Outperform	$129.00 → $128.00	40%
Truist Securities	Sep 10, 2026	Maintains	Buy	$128.00 → $129.00	53%
UBS	Aug 28, 2026	Maintains	Neutral	$119.00 → $120.00	58%
Mizuho	Aug 27, 2026	Initiates	Neutral	$106.00	38%
Morgan Stanley	Aug 18, 2026	Maintains	Underweight	$86.00 → $91.00	58%
Susquehanna	Aug 11, 2026	Maintains	Neutral	$110.00 → $115.00	66%

The case for and against

Updated Sep 11, 2024

Bull case

Choice Hotels International, as of December 31, 2023, operates 633,000 rooms across 15 brands, with a focus on the economy and midscale segments, allowing the company to effectively position itself within a competitive market. The acquisition of Radisson in August 2022 significantly expanded its scale, adding approximately 70,000 rooms, and the continued focus on profitable growth has resulted in an impressive 9% compound annual growth rate (CAGR) in adjusted earnings per share since 2018. Furthermore, the global development pipeline shows a robust sequential growth with an increase of 52 hotels in 2023, which enhances the company's future cash flow potential and reinforces its attractiveness to developers and franchisees.

Bear case

Choice Hotels International's stock outlook appears negative due to a decline in its pipeline by approximately 5% in 2023, indicating potential challenges in future growth and expansion. The company is currently trading at a discounted valuation of about 18x EPS and 12.75x EV/EBITDA, below historical averages and relative to peers, likely influenced by concerns stemming from the ongoing hostile takeover attempt of Wyndham. Additionally, increased competition in the economy and midscale segments, coupled with a slower earnings growth profile and the risk of its brands losing favor with consumers and developers, raises further concerns about the company's performance and market share.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.