Traeger

COOK · NYSE

$45.29+$1.22 (+2.77%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $44.07

COOK analyst rating

HoldConsensus of 5 analysts over the last 12 months. 20% rate it a buy.

Strong buy0
Buy1
Hold4
Underperform0
Sell0

12-month price target · 8 analysts

Average $63.58 (+40.4% upside)

Low: $43.43
Now: $45.29
High: $80.85

Upgrades and downgrades

The latest rating actions, newest first

COOK analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
RBC Capital	Aug 7, 2026	Maintains	Sector Perform	$37.50 → $43.00	45%
Canaccord Genuity	Aug 6, 2026	Maintains	Buy	$75.00 → $77.00	49%
Telsey Advisory Group	Aug 6, 2026	Maintains	Market Perform	$45.00 → $65.00	51%
Telsey Advisory Group	May 12, 2026	Maintains	Market Perform	$43.00 → $45.00	51%
B. Riley Securities	May 12, 2026	Maintains	Neutral	$30.00 → $40.00	34%
Canaccord Genuity	Mar 25, 2026	Maintains	Buy	$100.00 → $75.00	49%
Canaccord Genuity	Mar 6, 2026	Maintains	Buy	$3.00 → $2.00	49%
Telsey Advisory Group	Mar 6, 2026	Maintains	Market Perform	$1.50 → $1.00	51%
B. Riley Securities	Mar 6, 2026	Maintains	Neutral	$1.00 → $0.80	34%
Piper Sandler	Mar 6, 2026	Maintains	Neutral	$1.50 → $0.75	59%

The case for and against

Updated Sep 15, 2026

Bull case

Traeger is a well-established and historically successful brand in the North American market, with a management team that has successfully repositioned the company as a lifestyle brand. The recent deal with Lowe's will significantly expand distribution and tap into a new consumer base, leading to potential long-term growth. However, the company still faces short-term challenges such as tariff risks and competition in the premium grill segment, making it difficult to be bullish on the stock at the moment.

Bear case

Traeger is facing numerous obstacles including a stagnant outdoor grilling industry, delayed replacement cycle for pandemic-era buyers, tariff-driven price increases, and potential disruptions in global supply chains. In addition, the company's target market opportunity is limited due to high household penetration rates and low brand awareness. With limited room for growth and a high valuation, this stock likely faces significant downside risk for investors.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.