Coty

COTY · NYSE

$3.22+$0.03 (+0.94%)TodayMarket closed · Oct 20, 4:05 PM ET

Prev close $3.19

COTY analyst rating

HoldConsensus of 9 analysts over the last 12 months. 22% rate it a buy.

Strong buy0
Buy2
Hold6
Underperform1
Sell0

12-month price target · 16 analysts

Average $2.80 (−13.2% downside)

Low: $1.51
Now: $3.22
High: $4.20

Upgrades and downgrades

The latest rating actions, newest first

COTY analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Jefferies	Oct 19, 2026	Maintains	Buy	$2.40 → $2.95	38%
Citigroup	Oct 14, 2026	Maintains	Neutral	$2.80 → $3.00	58%
Morgan Stanley	Aug 25, 2026	Maintains	Equal-Weight	$2.50 → $2.75	67%
Citigroup	May 7, 2026	Maintains	Neutral	$2.50 → $2.80	58%
TD Cowen	May 7, 2026	Maintains	Hold	$2.30 → $2.90	51%
RBC Capital	May 4, 2026	Maintains	Outperform	$8.00	45%
Barclays	Apr 14, 2026	Maintains	Underweight	$2.50 → $2.00	62%
Deutsche Bank	Mar 30, 2026	Maintains	Hold	$3.00 → $2.00	62%
Citigroup	Feb 9, 2026	Maintains	Neutral	$3.50 → $3.00	58%
RBC Capital	Feb 9, 2026	Maintains	Outperform	$10.00 → $8.00	45%

The case for and against

Updated Jul 28, 2026

Bull case

Coty is a global beauty maker that has a strong presence in both prestige and mass markets. While there are concerns about the company's current turnaround efforts and leadership changes, its valuation seems appealing at a ~70% discount to the industry average. Its focus on sustainability and clean beauty, along with its leadership position in prestige fragrances, make it a solid long-term investment. There are risks to consider, such as potential limited exposure in key areas and the impact of sluggish holiday sales, but overall, the company has strong potential for growth and improvement in financial performance.

Bear case

Coty is facing numerous headwinds, including intense competition within the beauty industry, particularly in the highly promotional mass cosmetics segment, and a challenging macroeconomic environment in key regions such as the Middle East and Asia. The company's ongoing strategic reset and continued conservative guidance suggest that a turnaround may be a long-term prospect. Additionally, the recent change in leadership may create uncertainty for investors and further hinder the company's progress.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.