Deluxe

DLX · NYSE

$23.28+$0.47 (+2.06%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $22.81

DLX analyst rating

BuyConsensus of 1 analyst over the last 12 months. 100% rate it a buy.

Strong buy0
Buy1
Hold0
Underperform0
Sell0

12-month price target · 5 analysts

Average $33.15 (+42.4% upside)

Low: $31.31
Now: $23.28
High: $36.75

Upgrades and downgrades

The latest rating actions, newest first

DLX analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Barrington Research	Sep 29, 2026	Initiates	Outperform	$31.00	53%

The case for and against

Updated Oct 19, 2025

Bull case

Deluxe Corporation's financial performance is bolstered by a notable expansion in EBITDA margins, which increased by 120 basis points year-over-year, indicative of a favorable operational mix and improved cost efficiencies. The anticipated growth in full-year revenue, projected in the high-single to low-double-digit range, is largely driven by the expanding utilization of Deluxe’s proprietary database and AI-targeting capabilities. Additionally, the strategic partnership with Town Bank highlights the company's commitment to gaining traction in larger regional financial institutions and mid-market merchants, which is expected to enhance cross-selling opportunities.

Bear case

Deluxe Corporation faces challenges in its Merchant Services segment, marked by a decline in margins of 30 basis points year-over-year, which contributes to an overall negative financial outlook. Although EBITDA remained stable year-over-year, the corresponding margin decreased by 20 basis points, signaling potential profitability issues. Additionally, while the Print segment maintains a relatively high EBITDA margin of approximately 32%, it is assigned a reduced valuation multiple of 5x, reflecting ongoing secular declines in the industry despite its strong profitability.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.