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Direct Digital Holdings

DRCT · NASDAQ

$0.2494−$0.0606 (−19.55%)TodayMarket closed ·
Prev close $0.31

About DRCT

Direct Digital Holdings Inc is a US-based company operating in Media industry. The company is headquartered in Houston, Texas and currently employs 73 full-time employees. The company went IPO on 2022-02-11. Direct Digital Holdings, Inc. is a holding company that provides an end-to-end, programmatic advertising platform. The firm is primarily focused on providing advertising technology, data-driven campaign optimization and other solution to help brands, agencies and middle market businesses deliver marketing results that drive return on investment across both the sell- and buy-side of the digital advertising ecosystem. Through its subsidiary, Colossus Media, LLC, operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP, offers advertisers of all sizes with market reach. Its subsidiaries, Huddled Masses, LLC and Orange142, LLC, are buy-side advertising and marketing service providers. Its buy-side advertising business offers technology-enabled advertising solutions and consulting services to clients through multiple demand side platforms, across multiple industry verticals such as travel and tourism, energy, higher education, and other sectors.

Employees
73
Headquarters
Houston, Texas
Listed
Feb 11, 2022
Sector
Communication Services
Industry
Media
Website
directdigitalholdings.com

DRCT key statistics

Market cap
200.20K
Price-earnings ratio
0.00
Dividend yield
—
Average volume
446.74K
Volume
8.99K
Open price
$0.2796
High today
$0.2796
Low today
$0.2494
52 Week high
$113.81
52 Week low
$1.50

Direct Digital Holdings (DRCT) at a glance

Direct Digital Holdings (DRCT) last traded at $0.2494, with a market cap of 200.20K and a price-to-earnings ratio of 0.00.

Today the stock has traded between $0.2494 and $0.2796. The current price is 0.0% above the day's low and 10.8% below its high.

Volume so far is 8.99K shares, below the average of 446.74K shares a day.

Over the past year Direct Digital Holdings has ranged from $1.50 to $113.81, and now sits -1% of the way up that range.

Direct Digital Holdings met or beat analyst EPS estimates in 3 of the last 8 quarters. In Q2 FY26 it reported -$4.73 per share against an estimate of -$9.80.

The average analyst price target is $32.64, 12987.4% above the current price, from 1 recent ratings.

Analyst ratings

Latest rating from each analyst over the past 12 months

100%of 1 analyst rating say Buy
  • Buy100.0%
  • Hold0.0%
  • Sell0.0%
Price target · 3 analystsAvg $32.64
Low
$32.32
Now
$0.2494
High
$33.60

DRCT earnings

Earnings per share, reported against the analyst estimate

Beat the estimate in 3 of the last 8 quarters, by 51.3% on average.

  1. Q3 FY24: reported -$457.60 per share against an estimate of $29.92
  2. Q4 FY24: reported -$90.20 per share against an estimate of -$89.76
  3. Q1 FY25: reported -$77.00 per share against an estimate of -$1.12
  4. Q2 FY25: reported -$50.60 per share against an estimate of -$108.83
  5. Q3 FY25: reported -$52.80 per share against an estimate of -$3.37
  6. Q4 FY25: reported -$88.00 per share against an estimate of -$35.90
  7. Q1 FY26: reported -$6.06 per share against an estimate of -$11.79
  8. Q2 FY26: reported -$4.73 per share against an estimate of -$9.80

DRCT news

  • Press releasePRNewswire

    Orange 142 Launches Enrollment Edge, a New Resource Hub for Higher Education Marketers

  • Press releasePRNewswire

    Direct Digital Holdings Reports Second Quarter 2026 Financial Results

  • Press releasePRNewswire

    Direct Digital Holdings to Report Second Quarter 2026 Financial Results

  • Press releasePRNewswire

    Orange 142 Drives Performance Marketing Success for the Tucson Festival of Books

  • Press releasePRNewswire

    Ohad Harlev Appointed to the Board of Directors of Direct Digital Holdings

  • Press releasePRNewswire

    Direct Digital Holdings Reports First Quarter 2026 Financial Results

  • Press releasePRNewswire

    Direct Digital Holdings to Report First Quarter 2026 Financial Results

  • Press releasePRNewswire

    Direct Digital Holdings Announces Reverse Stock Split

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Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.