Duolingo

DUOL · NASDAQ

$139.58−$2.53 (−1.78%)TodayMarket closed · Oct 20, 4:05 PM ET

Prev close $142.11

DUOL analyst rating

HoldConsensus of 21 analysts over the last 12 months. 24% rate it a buy.

Strong buy0
Buy5
Hold14
Underperform2
Sell0

12-month price target · 22 analysts

Average $134.60 (−3.6% downside)

Low: $80.80
Now: $139.58
High: $220.50

Upgrades and downgrades

The latest rating actions, newest first

DUOL analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
DA Davidson	Sep 29, 2026	Maintains	Buy	$175.00	31%
DA Davidson	Sep 14, 2026	Maintains	Buy	$175.00	31%
Evercore ISI Group	Sep 1, 2026	Upgrade	In-Line → Outperform	$105.00 → $210.00	60%
DA Davidson	Sep 1, 2026	Maintains	Buy	$160.00 → $175.00	31%
JP Morgan	Aug 27, 2026	Maintains	Neutral	$125.00 → $135.00	27%
Argus Research	Aug 25, 2026	Maintains	Hold	$146.00	55%
Wedbush	Aug 20, 2026	Maintains	Neutral	$139.00 → $150.00	58%
DA Davidson	Aug 18, 2026	Upgrade	Neutral → Buy	$130.00 → $160.00	31%
Wells Fargo	Aug 7, 2026	Maintains	Underweight	$82.00 → $80.00	33%
DA Davidson	Aug 6, 2026	Maintains	Neutral	$120.00 → $130.00	31%

The case for and against

Updated Oct 15, 2026

Bull case

Duolingo is benefiting from accelerating DAU trends, with September DAUs up 3.4% M/M and 3Q DAU growth expected to beat consensus at +22.2% Y/Y, supported by the strongest week-over-week growth seen across 3Q. The fundamental case is strengthened by expanding awareness in under-penetrated markets like Asia, successful user reactivation, and ongoing platform improvements that support retention and durability of engagement across cohorts. That user momentum should underpin bookings growth of at least +10.1% Y/Y in 3Q’26, while deliberate monetization efforts and a growing direct ad business create additional upside as management moves toward 2027.

Bear case

Duolingo is facing a worsening competitive backdrop, as its fragmented market has low switching costs, constant new entrants, and intensifying AI-enabled substitutes that can replicate or improve language instruction. With more than 600M members already registered, the company may be nearing saturation in active user growth, while a recession could further pressure premium-tier sign-ups and increase churn. Its expansion into chess adds another risk because Chess.com remains a dominant, highly liquid rival, making retention difficult once users master the basics.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.