Franklin Covey

FC · NYSE

$18.24+$0.32 (+1.79%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $17.92

FC analyst rating

BuyConsensus of 2 analysts over the last 12 months. 100% rate it a buy.

Strong buy0
Buy2
Hold0
Underperform0
Sell0

12-month price target · 6 analysts

Average $31.62 (+73.4% upside)

Low: $25.25
Now: $18.24
High: $39.90

Upgrades and downgrades

The latest rating actions, newest first

FC analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Barrington Research	Jul 2, 2026	Maintains	Outperform	$30.00	63%
Roth Capital	Jul 2, 2026	Maintains	Buy	$22.00 → $25.00	62%
Barrington Research	Jun 5, 2026	Maintains	Outperform	$25.00 → $30.00	63%
Barrington Research	Apr 2, 2026	Maintains	Outperform	$25.00	63%
Barrington Research	Mar 25, 2026	Maintains	Outperform	$25.00	63%
Barrington Research	Jan 20, 2026	Maintains	Outperform	$22.00 → $25.00	63%
Barrington Research	Jan 8, 2026	Maintains	Outperform	$22.00	63%
Barrington Research	Dec 11, 2025	Maintains	Outperform	$22.00	63%
Barrington Research	Nov 6, 2025	Maintains	Outperform	$27.00 → $22.00	63%

The case for and against

Updated Sep 22, 2026

Bull case

Franklin Covey is a company with a strong financial foundation and positive growth potential due to steady invoiced amounts, increasing deferred revenue, and a solid balance sheet. Despite a slight decrease in the Education Division, the company's Enterprise Division, cash flow, and free cash flow all saw positive growth in the second quarter. The company's focus on organizational performance improvement and its international presence also add to the overall positive outlook for its stock.

Bear case

Franklin Covey is experiencing challenges in its international business segment due to ongoing geopolitical tensions and budget reductions from clients. This has resulted in a reduction in revenue guidance for FY/26 and a decrease in adjusted EBITDA from its previous guidance. Additionally, the company's current valuation is below its five-year average, which may present an opportunity, but the negative outlook remains due to the uncertain international environment and challenges in its key segments.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.