FitLife Brands

FTLF · NASDAQ

$8.13−$0.10 (−1.22%)TodayMarket closed · Oct 20, 4:00 PM ET

Prev close $8.23

FTLF analyst rating

BuyConsensus of 1 analyst over the last 12 months. 100% rate it a buy.

Strong buy0
Buy1
Hold0
Underperform0
Sell0

12-month price target · 4 analysts

Average $17.85 (+119.6% upside)

Low: $17.17
Now: $8.13
High: $18.90

Upgrades and downgrades

The latest rating actions, newest first

FTLF analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Lake Street	Apr 2, 2026	Maintains	Buy	$21.00 → $18.00	37%

The case for and against

Updated Feb 2, 2026

Bull case

FitLife Brands Inc. is anticipated to significantly increase its revenue, with management projecting that the first full year of combined operations will exceed $120 million, and a revised estimate for 2026 indicating a leap from $68.3 million to $130.8 million. The merger with Irwin nearly doubles the company's size and is expected to enhance adjusted EBITDA by over 50%, providing considerable opportunities for cost synergies. Management's confidence in expanding brand presence in mass channels and leveraging online selling expertise further supports a robust growth trajectory for the company.

Bear case

FitLife Brands Inc. faces significant challenges that contribute to a negative financial outlook, primarily the anticipated need to lower revenue and adjusted EBITDA forecasts due to weakness in certain brand sales and increased advertising expenditures. Additionally, the company's dependency on a single customer, with one-third of its 2023 revenue derived from GNC, raises concerns regarding customer concentration risk, coupled with increased competition that threatens market share. The firm's ability to fund future acquisitions and effectively integrate them is hampered by capital constraints and potential disruptions in customer relationships, which could further exacerbate sales declines.

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