Helen of Troy

HELE · NASDAQ

$29.42+$0.65 (+2.26%)TodayMarket closed · Oct 20, 7:44 PM ET

Prev close $28.77

HELE analyst rating

HoldConsensus of 2 analysts over the last 12 months. 0% rate it a buy.

Strong buy0
Buy0
Hold2
Underperform0
Sell0

12-month price target · 5 analysts

Average $31.62 (+7.5% upside)

Low: $25.25
Now: $29.42
High: $42.00

Upgrades and downgrades

The latest rating actions, newest first

HELE analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
UBS	Oct 9, 2026	Maintains	Neutral	$28.00 → $29.00	62%
Canaccord Genuity	Oct 9, 2026	Maintains	Hold	$26.00	42%
Canaccord Genuity	Oct 6, 2026	Maintains	Hold	$25.00 → $26.00	42%
UBS	Jul 9, 2026	Maintains	Neutral	$25.00 → $28.00	62%
Canaccord Genuity	Jul 9, 2026	Maintains	Hold	$23.00 → $25.00	42%
UBS	Apr 24, 2026	Maintains	Neutral	$16.00 → $25.00	62%
Canaccord Genuity	Apr 24, 2026	Maintains	Hold	$18.00 → $23.00	42%
UBS	Apr 7, 2026	Maintains	Neutral	$22.00 → $16.00	62%
UBS	Jan 9, 2026	Maintains	Neutral	$25.00 → $22.00	62%
Canaccord Genuity	Jan 9, 2026	Maintains	Hold	$23.00 → $22.00	42%

The case for and against

Updated Dec 29, 2025

Bull case

Helen Of Troy Ltd has demonstrated strong performance, with management indicating that 8 out of 11 key brands are experiencing point-of-sale (POS) unit growth in the U.S., alongside a growing direct-to-consumer (DTC) business. Strategic pricing is being implemented across product lines, with selective price increases that reflect brand positioning and product type, which suggests effective management of market dynamics. Additionally, there are positive expectations surrounding a normalized cold and flu season, potential retail distribution gains both domestically and internationally, and a resurgence in direct import purchasing due to reduced tariffs, all of which contribute to an optimistic financial outlook for the company.

Bear case

The negative outlook for Helen Of Troy Ltd is underscored by a projected decline in sales of approximately 10%, attributed to softer consumer demand across beverageware and home categories, compounded by challenges posed by tariffs leading to cancellations of direct import orders. Additionally, the company's performance has been adversely affected by a weakening closeout channel and a general decline in distribution, which has further pressured sales and earnings. The ongoing competition in the beauty and wellness segment, marked by increased challenges in fan sales and a downturn in hair appliances, has intensified the struggles faced by the company in maintaining market share.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.