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Harley-Davidson

HOG · NYSE

$27.19+$0.46 (+1.72%)TodayMarket closed ·
Prev close $26.73

About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin and currently employs 5,500 full-time employees. The firm's segments include Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, electric bikes, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.

Employees
5,500
Headquarters
Milwaukee, Wisconsin
Listed
Jul 1, 1987
Sector
Consumer Discretionary
Industry
Automobiles
Website
harley-davidson.com

HOG key statistics

Market cap
2.83B
Price-earnings ratio
14.69
Dividend yield
2.95%
Average volume
2.00M
Volume
1.56M
Open price
$27.07
High today
$27.36
Low today
$26.65
52 Week high
$28.86
52 Week low
$17.09

Harley-Davidson (HOG) at a glance

As of Oct 20, 2026, Harley-Davidson (HOG) shares are priced at $27.19, giving the company a market cap of 2.83B, a price-to-earnings ratio of 14.69 and a dividend yield of 2.95%.

Today the stock has traded between $26.65 and $27.36. The current price is 2.0% above the day's low and 0.6% below its high.

Volume so far is 1.56M shares, below the average of 2.00M shares a day.

Over the past year Harley-Davidson has ranged from $17.09 to $28.86, and now sits 86% of the way up that range.

Harley-Davidson met or beat analyst EPS estimates in 5 of the last 8 quarters. In Q2 FY26 it reported $0.75 per share against an estimate of $0.6487.

The average analyst price target is $29.08, 7.0% above the current price, from 8 recent ratings.

Analyst ratings

Latest rating from each analyst over the past 12 months

38%of 8 analyst ratings say Buy
  • Buy37.5%
  • Hold37.5%
  • Sell25.0%
Price target · 14 analystsAvg $29.08
Low
$17.17
Now
$27.19
High
$34.65

HOG earnings

Earnings per share, reported against the analyst estimate

Beat the estimate in 5 of the last 8 quarters, by 35.4% on average.

  1. Q3 FY24: reported $0.91 per share against an estimate of $0.7995
  2. Q4 FY24: reported -$0.93 per share against an estimate of -$0.668
  3. Q1 FY25: reported $1.07 per share against an estimate of $0.7905
  4. Q2 FY25: reported $0.88 per share against an estimate of $0.9667
  5. Q3 FY25: reported $3.10 per share against an estimate of $1.55
  6. Q4 FY25: reported -$2.44 per share against an estimate of -$1.05
  7. Q1 FY26: reported $0.30 per share against an estimate of $0.2685
  8. Q2 FY26: reported $0.75 per share against an estimate of $0.6487

HOG news

  • Press releasePRNewswire

    Harley-Davidson, Inc. To Report Third Quarter 2026 Results on October 29, 2026

  • Press releasePRNewswire

    HARLEY-DAVIDSON® AND REALTREE® DROP SECOND LIMITED-EDITION COLLABORATION

  • Press releasePRNewswire

    Harley-Davidson, Inc. Declares Dividend

  • Chris Katje

    Benzinga's 'Stock Whisper' Index: 5 Stocks Investors Secretly Monitor But Don't Talk About Yet

  • Kaustubh Bagalkote

    LiveWire Group Stock Whipsaws Tuesday Following Massive Rally

  • Lekha Gupta

    LiveWire Group Stock Is Gaining Monday: What's Going On?

  • Mohd Haider

    LiveWire Group (LVWR) Stock Surges Over 58% After Hours: Why is it Moving?

  • Transcript: Harley-Davidson Q2 2026 Earnings Conference Call

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Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.