Levi Strauss

LEVI · NYSE

$20.85+$0.22 (+1.07%)TodayMarket closed · Oct 20, 7:58 PM ET

Prev close $20.63

LEVI analyst rating

BuyConsensus of 12 analysts over the last 12 months. 83% rate it a buy.

Strong buy0
Buy10
Hold2
Underperform0
Sell0

12-month price target · 18 analysts

Average $27.70 (+32.9% upside)

Low: $22.22
Now: $20.85
High: $35.70

Upgrades and downgrades

The latest rating actions, newest first

LEVI analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
TD Cowen	Oct 15, 2026	Maintains	Buy	$28.00 → $23.00	51%
JP Morgan	Oct 8, 2026	Maintains	Overweight	$34.00 → $33.00	57%
Raymond James	Oct 8, 2026	Maintains	Outperform	$24.00 → $22.00	59%
Barclays	Oct 8, 2026	Maintains	Overweight	$27.00 → $26.00	55%
Wells Fargo	Oct 8, 2026	Maintains	Equal-Weight	$25.00 → $20.00	54%
B of A Securities	Oct 8, 2026	Maintains	Buy	$27.00 → $25.00	66%
Needham	Oct 8, 2026	Maintains	Buy	$28.00	46%
BTIG	Oct 8, 2026	Maintains	Buy	$27.00	55%
Jefferies	Oct 1, 2026	Maintains	Buy	$27.00 → $25.00	89%
Citigroup	Sep 30, 2026	Maintains	Neutral	$25.00 → $22.00	53%

The case for and against

Updated Oct 14, 2026

Bull case

Levi Strauss is positioned favorably because it is delivering broad-based growth across DTC, wholesale, international markets, and lifestyle categories, with 3Q26 net sales of $1.6 billion rising 4.3% y/y and adjusted EPS of $0.48. The company is also showing meaningful operating leverage, as gross margin expanded 450 bps to 66.2% and adjusted EBIT margin reached 15.5%, while inventory ended at $1.25 billion, down 2.5% y/y, supporting cleaner sell-through and more full-price selling. Its outlook is reinforced by brand strength, women’s penetration reaching 38% in FY25, and a disciplined strategic shift under Michelle Gass toward higher-margin growth, premiumization, and a $10 billion sales goal with a 15% operating margin target.

Bear case

Levi Strauss is facing a weaker fundamental setup as macroeconomic uncertainty, tariff risk, geopolitical tensions, and softer apparel demand threaten consumer spending across its Americas-led footprint. The bear-case points to 4Q26 organic revenue growth missing expectations, with top-line growth potentially flatlining and margins under pressure, especially if denim demand fades after several years of strength. Recent share weakness, down 20% over the last 3 months and near 10% of lows, suggests investors are already pricing in execution risk around restructuring, cost savings, inventory growth, and direct-to-consumer traction.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.