LegalZoom.com

LZ · NASDAQ

$6.53+$0.23 (+3.65%)TodayMarket closed · Oct 20, 7:01 PM ET

Prev close $6.30

LZ analyst rating

HoldConsensus of 7 analysts over the last 12 months. 0% rate it a buy.

Strong buy0
Buy0
Hold5
Underperform2
Sell0

12-month price target · 8 analysts

Average $7.91 (+21.1% upside)

Low: $6.06
Now: $6.53
High: $9.45

Upgrades and downgrades

The latest rating actions, newest first

LZ analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
William Blair	Aug 6, 2026	Downgrade	Outperform → Market Perform	—	50%
JP Morgan	Aug 6, 2026	Downgrade	Overweight → Neutral	$8.00 → $7.00	36%
JP Morgan	Jun 24, 2026	Maintains	Overweight	$11.00 → $8.00	36%
Citigroup	May 22, 2026	Maintains	Neutral	$8.50 → $7.50	56%
UBS	May 7, 2026	Maintains	Neutral	$8.00 → $7.00	59%
Barclays	Mar 4, 2026	Downgrade	Equal-Weight → Underweight	$9.00 → $6.00	62%
UBS	Feb 20, 2026	Maintains	Neutral	$12.00 → $8.00	59%
JP Morgan	Feb 18, 2026	Maintains	Overweight	$14.00 → $11.00	36%
Citigroup	Nov 21, 2025	Maintains	Neutral	$12.00 → $10.50	56%
Morgan Stanley	Nov 13, 2025	Maintains	Underweight	$8.50 → $9.00	54%

The case for and against

Updated Oct 31, 2025

Bull case

LegalZoom.com Inc. stands to benefit from the increasing trend in business applications, which reached 583,054 in April, reflecting a 31% year-over-year growth and a remarkable 95% increase compared to April 2019. This surge suggests a robust entrepreneurial environment that aligns well with LegalZoom's service offerings tailored to meet the legal needs of small businesses. Moreover, the positive movement in Fiserv's Small Business Index, which indicated a month-over-month increase of 0.4%, further supports the ongoing demand for LegalZoom's comprehensive legal services and compliance solutions.

Bear case

LegalZoom.com has experienced a notable decline in website traffic, recording a 29% year-over-year decrease in April, which follows a trend of diminishing traffic in the preceding months. This decline has contributed to a projected 2.0% year-over-year reduction in business formations for the second quarter of 2025, reflecting a concerning trend in the company's core service offerings. Furthermore, the slight decrease in market share for website visits, now at 31.3%, indicates a potential erosion of LegalZoom's competitive position within the online legal services industry.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.