Mastercraft Boat Holdings

MCFT · NASDAQ

$19.56+$0.35 (+1.82%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $19.21

MCFT analyst rating

HoldConsensus of 5 analysts over the last 12 months. 0% rate it a buy.

Strong buy0
Buy0
Hold5
Underperform0
Sell0

12-month price target · 6 analysts

Average $26.52 (+35.6% upside)

Low: $22.22
Now: $19.56
High: $29.40

Upgrades and downgrades

The latest rating actions, newest first

MCFT analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
B. Riley Securities	Sep 16, 2026	Maintains	Neutral	$25.00 → $22.00	34%
Baird	Sep 11, 2026	Maintains	Neutral	$30.00 → $26.00	45%
Truist Securities	Jul 6, 2026	Maintains	Hold	$25.00 → $28.00	41%
Truist Securities	Apr 27, 2026	Maintains	Hold	$21.00 → $25.00	41%
Loop Capital	Dec 23, 2025	Initiates	Hold	$21.00	—
Seaport Global	Dec 22, 2025	Initiates	Neutral	—	50%

The case for and against

Updated Feb 9, 2026

Bull case

MasterCraft Boat Holdings Inc. is expected to see consistent growth in gross margins, with projections of increases to 22.4% in FY2026 and 22.7% by 2028, driven by enhanced sales leverage and improved market conditions. The company anticipates a positive revenue growth trajectory, forecasting a 6.2% increase in FY2027 alongside an improved operating margin of 8.7%, reflecting a resilient U.S. consumer and an expanding interest in leisure boating activities. MasterCraft's strategic positioning within the highly competitive marine industry, coupled with the favorable outlook on discretionary spending for recreational products, underlines a strong foundation for potential long-term growth.

Bear case

MasterCraft Boat Holdings Inc. faces significant challenges, as evidenced by a recent 13% decline in pontoon registrations, which surpasses the overall industry decline, indicating potential weaknesses in demand for its products. Projections for retail sales in the fiscal year ending June 2026 suggest a decrease of 5% to 10%, compounded by rising gasoline prices that threaten boating participation rates. The company operates in a highly cyclical industry that is currently in a down-cycle following a period of COVID-induced growth, raising concerns about its capacity to maintain market share and profitability amid competitive pressures and potential economic downturns.

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