Nice

NICE · TEL

$114.49+$0.65 (+0.57%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $113.84

NICE analyst rating

BuyConsensus of 14 analysts over the last 12 months. 57% rate it a buy.

Strong buy0
Buy8
Hold6
Underperform0
Sell0

12-month price target · 4 analysts

Average $1.95 (−98.3% downside)

Low: $1.81
Now: $114.49
High: $2.15

Upgrades and downgrades

The latest rating actions, newest first

NICE analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Oppenheimer	Sep 30, 2026	Upgrade	Perform → Outperform	$150.00	63%
RBC Capital	Sep 24, 2026	Maintains	Outperform	$130.00 → $145.00	51%
DA Davidson	Aug 6, 2026	Maintains	Buy	$110.00 → $115.00	58%
Rosenblatt	Aug 6, 2026	Maintains	Buy	$130.00	60%
Morgan Stanley	Jul 21, 2026	Downgrade	Overweight → Equal-Weight	$130.00 → $111.00	54%
DA Davidson	Jun 18, 2026	Upgrade	Neutral → Buy	$110.00	58%
RBC Capital	Jun 10, 2026	Maintains	Outperform	$130.00	51%
Wedbush	Jun 10, 2026	Maintains	Neutral	$120.00 → $100.00	64%
Cantor Fitzgerald	Jun 10, 2026	Maintains	Neutral	$104.00	55%
Rosenblatt	Jun 10, 2026	Maintains	Buy	$155.00	60%

The case for and against

Updated Oct 14, 2026

Bull case

NICE is supported by a large, sticky enterprise customer base, attractive CCaaS and financial crime markets, and a differentiated CXone platform that benefits from the secular shift of contact centers to cloud, with cloud now more than half of revenue and growing 12.6% in 2Q26. Its AI strategy looks increasingly additive rather than cannibalistic: AI and self-service ARR reached $362M, up 52% Y/Y, backlog grew 72% Y/Y, and Cognigy’s native integration is improving win rates, enabling seamless AI-to-human handoffs and larger interaction volumes. Although strategic renewals have pressured near-term ARR, management has locked in AI commitments ahead of renewals, raised FY26 EPS to $11.06-$11.26, and with shares at 10.2x FCF and current multiples below peers, the risk/reward remains compelling.

Bear case

NICE is facing a negative fundamental setup because its growth depends on a cloud transition that is still offset by legacy services and product decline, while long CCaaS replacement cycles make large deal timing lumpy and harder to sustain quarter to quarter. Although AI ARR reached $362M and rose 52% Y/Y, the sequential slowdown from 66% to 52% suggests adoption lags bookings, while gross margin of 68.4% and non-GAAP operating margin of 25.3% were pressured by mix, AI investment, and seasonal spending. The outlook is further weakened by competition in both CCaaS and financial crime, M&A integration risk, international/geopolitical exposure from Israel, and the possibility that the Cognigy bet or AI execution fails to deliver expected synergies.

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