Douglas Dynamics

PLOW · NYSE

$40.16+$0.62 (+1.57%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $39.54

PLOW analyst rating

BuyConsensus of 3 analysts over the last 12 months. 67% rate it a buy.

Strong buy0
Buy2
Hold1
Underperform0
Sell0

12-month price target · 6 analysts

Average $55.08 (+37.2% upside)

Low: $50.50
Now: $40.16
High: $59.85

Upgrades and downgrades

The latest rating actions, newest first

PLOW analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Baird	Aug 4, 2026	Maintains	Neutral	$56.00 → $50.00	50%
Freedom Broker	May 11, 2026	Upgrade	Hold → Buy	$48.00 → $55.00	40%
DA Davidson	May 6, 2026	Maintains	Buy	$55.00 → $60.00	54%
Freedom Broker	Mar 3, 2026	Downgrade	Buy → Hold	$39.00 → $48.00	40%
DA Davidson	Feb 26, 2026	Maintains	Buy	$48.00 → $55.00	54%
DA Davidson	Feb 25, 2026	Maintains	Buy	$48.00	54%
DA Davidson	Dec 8, 2025	Maintains	Buy	$39.00	54%
Freedom Broker	Nov 6, 2025	Maintains	Buy	$38.00 → $39.00	40%
Freedom Broker	Oct 27, 2025	Initiates	Buy	$38.00	40%

The case for and against

Updated Aug 18, 2026

Bull case

Douglas Dynamics is benefiting from a strong winter season and the release of new products, with significant upside potential in the upcoming year. The company's efforts to expand and diversify its product portfolio and customer base under its new CEO, as well as its disciplined financial management, set it up for long-term success. However, PLOW's business is heavily dependent on weather conditions and government budgets, making it vulnerable to downturns in these areas. It will be crucial for the company to continue executing its growth strategies and managing its cash flow in order to maintain its strong dividend and fulfill its potential for market dominance in the commercial vehicle attachment industry.

Bear case

Douglas Dynamics is currently facing several headwinds that could negatively impact their sales and earnings, including low snowfall levels and government budget constraints. Additionally, their vertical integration strategy is still in the early stages and may not yield the expected results. The company's ability to manage their cash flow and debt obligations is crucial in maintaining their dividend payout, which is a key factor in their appeal to investors. Furthermore, their thin trading volume may result in price volatility for investors. With these factors in mind, a negative outlook on Douglas Dynamics's stock is justified.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.