Outdoor Holding

POWW · NASDAQ

$2.27−$0.06 (−2.58%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $2.33

POWW analyst rating

BuyConsensus of 2 analysts over the last 12 months. 100% rate it a buy.

Strong buy0
Buy2
Hold0
Underperform0
Sell0

12-month price target · 4 analysts

Average $3.57 (+57.3% upside)

Low: $3.03
Now: $2.27
High: $4.20

Upgrades and downgrades

The latest rating actions, newest first

POWW analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Roth Capital	Jun 23, 2026	Maintains	Buy	$2.30 → $2.75	39%
Roth Capital	Feb 10, 2026	Maintains	Buy	$2.25 → $2.30	39%
Roth Capital	Nov 12, 2025	Upgrade	Neutral → Buy	$1.40 → $2.25	39%
Lake Street	Nov 11, 2025	Maintains	Buy	$2.00 → $2.50	33%

The case for and against

Updated May 5, 2026

Bull case

Outdoor Holding is a strong company that shows signs of steady demand, improving profitability, and healthy/free cash flow. In the latest quarter, the company exceeded expectations with higher sales and EBITDA due to better gross merchandise value and lower operating expenses. Management is targeting significant EBITDA growth without assuming sales growth, while also generating positive free cash flow and reducing debt. With a clear capital structure and strong leadership, the company's positive momentum and potential for future growth make it a compelling investment opportunity.

Bear case

Outdoor Holding is currently performing well, with strong GMV growth and outperformance in the firearms unit, potentially due to a consumer shift toward used firearms. Additionally, the company's Gunbroker marketplace is benefitting from this trend. They have also seen improvements in profit and free cash flow, leading to a buyback authorization. While management has not updated its long-term EBITDA target, they remain confident in their strategy and continue to focus on cost efficiencies. As a result, analysts are increasing their sales and EBITDA estimates for future years.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.