United Parks & Resorts

PRKS · NYSE

$31.76−$0.52 (−1.61%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $32.28

PRKS analyst rating

HoldConsensus of 10 analysts over the last 12 months. 40% rate it a buy.

Strong buy0
Buy4
Hold6
Underperform0
Sell0

12-month price target · 13 analysts

Average $49.88 (+57.0% upside)

Low: $40.40
Now: $31.76
High: $63.00

Upgrades and downgrades

The latest rating actions, newest first

PRKS analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Citigroup	Oct 8, 2026	Maintains	Neutral	$49.00 → $34.00	44%
Truist Securities	Sep 10, 2026	Maintains	Buy	$53.00 → $49.00	41%
JP Morgan	Aug 11, 2026	Maintains	Neutral	$39.00 → $44.00	57%
Citigroup	Aug 5, 2026	Maintains	Neutral	$46.00 → $49.00	44%
Guggenheim	Aug 5, 2026	Maintains	Buy	$51.00 → $54.00	45%
Barclays	Aug 5, 2026	Maintains	Equal-Weight	$37.00 → $41.00	46%
Goldman Sachs	Jul 27, 2026	Maintains	Neutral	$37.00 → $41.00	49%
Guggenheim	Jul 27, 2026	Maintains	Buy	$54.00 → $51.00	45%
Citigroup	Jul 10, 2026	Maintains	Neutral	$38.00 → $46.00	44%
Citizens	Jun 29, 2026	Initiates	Market Perform	—	31%

The case for and against

Updated Jan 5, 2026

Bull case

United Parks & Resorts Inc is poised for continued growth, demonstrated by its strong expectations for EBITDA and free cash flow (FCF) expansion while also maintaining a solid balance sheet. The company’s 8.5x valuation multiple indicates a modest discount compared to its peer regional theme parks and a more considerable discount relative to other live entertainment companies, reflecting a favorable positioning post-COVID-19. Additionally, United Parks & Resorts’s strategy of returning excess cash to shareholders further highlights its commitment to creating shareholder value.

Bear case

United Parks & Resorts Inc is expected to experience stagnant attendance levels despite the anticipated influx from the Easter/Spring Break period, indicating potential challenges in attracting visitors. The company's valuation has been adjusted downward, with reduced estimates reflecting a cautious outlook on future earnings, illustrating concerns about long-term profitability. Additionally, external risks such as macroeconomic factors, regulatory scrutiny, competitive pressures, and the impact of adverse events threaten the company's ability to maintain strong financial performance and brand reputation.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.