Purple Innovation
PRPL · NASDAQ
$2.41+$0.10 (+4.33%)TodayMarket closed ·
Prev close $2.31
Who owns PRPL
Largest institutional holders, from their latest 13F filings
The 10 largest institutions hold 57.0% of PRPL’s shares.
- Coliseum Capital Management, L.L.C.43.0%
- Wasatch Global Investors Inc4.7%
- Peterson Douglas Scott3.0%
- Vanguard Capital Management, LLC2.0%
- Next 6 largest institutions4.3%
- All other shareholders43.0%
| Holder | Shares | % of shares |
|---|---|---|
| Coliseum Capital Management, L.L.C. | 1.87M | 42.99% |
| Wasatch Global Investors Inc | 202.86K | 4.65% |
| Peterson Douglas Scott | 129.36K | 2.97% |
| Vanguard Capital Management, LLC | 88.42K | 2.03% |
| BlackRock Institutional Trust Company, N.A. | 41.79K | 0.96% |
| Demartini (Robert T.) | 39.08K | 0.90% |
| Dynamic Wealth Advisors | 30.09K | 0.69% |
| Millennium Management LLC | 29.12K | 0.67% |
| Geode Capital Management, L.L.C. | 24.71K | 0.57% |
| Jacobs Levy Equity Management, Inc. | 24.33K | 0.56% |
Largest mutual fund holders
| Holder | Shares | % of shares |
|---|---|---|
| Wasatch Micro Cap Fund | 200.97K | 4.61% |
| Vanguard Total Stock Market Index Fund | 64.43K | 1.48% |
| Vanguard Extended Market Index Fund | 23.99K | 0.55% |
| Fidelity Extended Market Index Fund | 11.32K | 0.26% |
| Schwab U.S. Small-Cap ETF | 11.13K | 0.26% |
Insider trades
Form 4 filings by officers, directors and large holders
Over the last 6 months, insiders bought $29.44K (1 trade) of PRPL on the open market, with no sales.
| Insider | Type | Shares | Value |
|---|---|---|---|
| Lucian Robert Gerard | Buy | 60.00K | $29.44K |
Short interest
Settled Sep 30, 2026
- Shares short
- 150.78K
- Days to cover
- 2.11
- % of shares outstanding
- 3.46%
- Average daily volume
- 71.49K
- Change since last report
- +32.6%
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