Priority Technology Holdings

PRTH · NASDAQ

$7.81+$0.00 (+0.00%)TodayMarket closed · Oct 20, 4:12 PM ET

Prev close $7.81

PRTH analyst rating

BuyConsensus of 4 analysts over the last 12 months. 50% rate it a buy.

Strong buy0
Buy2
Hold2
Underperform0
Sell0

12-month price target · 6 analysts

Average $8.68 (+11.2% upside)

Low: $7.07
Now: $7.81
High: $11.55

Upgrades and downgrades

The latest rating actions, newest first

PRTH analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Keefe, Bruyette & Woods	Sep 22, 2026	Maintains	Market Perform	$6.50 → $8.00	30%
Lake Street	Sep 21, 2026	Downgrade	Buy → Hold	$13.00 → $8.05	60%
Keefe, Bruyette & Woods	Aug 7, 2026	Maintains	Market Perform	$7.50 → $6.50	30%
TD Securities	Mar 11, 2026	Maintains	Buy	$10.00 → $9.00	—
TD Cowen	Mar 11, 2026	Maintains	Buy	$10.00 → $9.00	85%
Keefe, Bruyette & Woods	Nov 11, 2025	Downgrade	Outperform → Market Perform	$9.00 → $6.00	30%

The case for and against

Updated Oct 23, 2025

Bull case

Priority Technology Holdings Inc. is poised for a positive financial outlook, with projections indicating revenue growth of 7.5%, 13.8%, and 17.3% across its SMB, B2B, and Enterprise segments, respectively, for 2025, coupled with adjusted gross margins of 22.0%, 29.0%, and 93.5%. The company has successfully aligned its debt levels with industry peers while significantly enhancing its profitability outlook, which supports a valuation multiple more consistent with competitors. Additionally, Priority has demonstrated notable advancements in its B2B and Enterprise segments, providing a clearer path for strong future growth.

Bear case

Priority Technology Holdings Inc has been experiencing downward pressure on its stock, evidenced by a 9% decline following Q1 report, despite earnings aligning with consensus expectations. The financial outlook is negatively impacted by a slower growth projection for the SMB Payments segment, which is the highest revenue-generating area, and a corresponding reduction in EBITDA margins. Additionally, revisions for revenue estimates in 2025 and 2026 have been decreased, forecasting $0.65 and $1.00 respectively, alongside lowered EBITDA projections to $223 million and $257 million for those years.

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