Quad/Graphics

QUAD · NYSE

$9.56+$0.29 (+3.13%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $9.27

QUAD analyst rating

BuyConsensus of 3 analysts over the last 12 months. 100% rate it a buy.

Strong buy0
Buy3
Hold0
Underperform0
Sell0

12-month price target · 5 analysts

Average $13.43 (+40.5% upside)

Low: $13.13
Now: $9.56
High: $14.18

Upgrades and downgrades

The latest rating actions, newest first

QUAD analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Benchmark	Jul 30, 2026	Maintains	Buy	$10.00 → $13.00	44%
Rosenblatt	Jul 30, 2026	Maintains	Buy	$9.80 → $13.00	64%
Benchmark	Apr 7, 2026	Initiates	Buy	$10.00	44%
Rosenblatt	Feb 25, 2026	Maintains	Buy	$8.20 → $9.80	64%
Barrington Research	Oct 31, 2025	Maintains	Outperform	$10.00	59%
Rosenblatt	Oct 30, 2025	Maintains	Buy	$8.60 → $8.20	64%

The case for and against

Updated Aug 18, 2026

Bull case

Quad/Graphics is uniquely positioned to capitalize on the fragmented printing market due to its comprehensive end-to-end marketing service offerings, strong customer relationships, and partnerships with major companies. Additionally, the company's recent focus on data and AI integration further differentiates it from competitors and sets it up for future growth. Despite industry headwinds, the company's strong financials and reduced leverage ratio make it an attractive investment opportunity.

Bear case

Quad/Graphics is facing several fundamental issues that are likely to drag down its financial performance in the near future. These include competition in its primary markets, dependence on technology and AI, cybersecurity and data privacy risks, and a potential decline in demand for printing services. Additionally, the company's heavy reliance on its U.S. print and related services segment and potential economic and client budget sensitivity make it vulnerable to economic downturns. The company's efforts to transform into a broader marketing experience (MX) model and its high level of debt also pose risks to its profitability and financial flexibility. Its family control and dual-class share structure may also lead to potential conflicts of interest and limit the company's ability to take actions that are in the best interest of all shareholders. Considering all of these factors, the stock's current valuation at a sub-4x EV multiple seems justifiable, and we have a negative outlook on the stock's near-term performance.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.