Sonic Automotive

SAH · NYSE

$64.03+$1.29 (+2.06%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $62.74

SAH analyst rating

HoldConsensus of 9 analysts over the last 12 months. 44% rate it a buy.

Strong buy0
Buy4
Hold3
Underperform2
Sell0

12-month price target · 13 analysts

Average $103.42 (+61.5% upside)

Low: $72.72
Now: $64.03
High: $145.95

Upgrades and downgrades

The latest rating actions, newest first

SAH analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
UBS	Oct 7, 2026	Maintains	Buy	$107.00 → $74.00	40%
JP Morgan	Oct 6, 2026	Maintains	Underweight	$72.00 → $64.00	50%
Barclays	Oct 6, 2026	Maintains	Equal-Weight	$87.00 → $75.00	28%
Morgan Stanley	Oct 5, 2026	Maintains	Underweight	$72.00 → $57.00	50%
Barclays	Aug 19, 2026	Maintains	Equal-Weight	$92.00 → $87.00	28%
JP Morgan	Aug 4, 2026	Maintains	Underweight	$76.00 → $72.00	50%
Citigroup	Aug 3, 2026	Maintains	Buy	$95.00 → $115.00	57%
Needham	Jul 31, 2026	Maintains	Buy	$90.00 → $139.00	33%
Seaport Global	Jul 17, 2026	Downgrade	Buy → Neutral	$185.00 → $205.00	41%
Barclays	Jul 15, 2026	Maintains	Equal-Weight	$77.00 → $92.00	28%

The case for and against

Updated Sep 15, 2026

Bull case

Sonic Automotive is well-positioned to continue its strong performance in the automotive industry, with a robust franchise business and a growing presence in the used-vehicle market through its EchoPark stores. The company's diversified revenue streams, strong brand partnerships, and geographic reach in key markets put it in a favorable position for future growth. Despite a recent spike in share price, Sonic Automotive's continued focus on improving operations and leveraging SG&A should drive future earnings growth and keep the company's valuation at a premium compared to its peers.

Bear case

Sonic Automotive is experiencing a valuation gap and an overhang of shares due to potentially overly optimistic EPS estimates for 2027. The EchoPark segment has shown potential for growth and profitability, but the used vehicle market has been volatile. With a target price of $90 driven by a $7.3B enterprise value, the franchise dealership business is valued at a discount to peers at 7.5x FY26E adj EBITDA, while EchoPark is valued at 15x FY27E adj EBITDA with a 10% discount rate.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.