Sirius XM Holdings

SIRI · NASDAQ

$27.16+$0.32 (+1.19%)TodayMarket closed · Oct 20, 7:38 PM ET

Prev close $26.84

SIRI analyst rating

HoldConsensus of 11 analysts over the last 12 months. 45% rate it a buy.

Strong buy0
Buy5
Hold4
Underperform1
Sell1

12-month price target · 17 analysts

Average $33.47 (+23.3% upside)

Low: $24.24
Now: $27.16
High: $48.30

Upgrades and downgrades

The latest rating actions, newest first

SIRI analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Guggenheim	Sep 18, 2026	Maintains	Buy	$35.00 → $37.00	45%
Deutsche Bank	Sep 2, 2026	Upgrade	Hold → Buy	$31.00 → $45.00	64%
Citigroup	Jul 31, 2026	Maintains	Sell	$22.00 → $25.00	60%
JP Morgan	Jul 31, 2026	Maintains	Neutral	$26.00 → $34.00	46%
Wells Fargo	Jul 31, 2026	Maintains	Equal-Weight	$30.00 → $31.00	53%
Guggenheim	Jul 31, 2026	Maintains	Buy	$34.00 → $35.00	45%
Rosenblatt	Jul 31, 2026	Maintains	Buy	$45.00 → $46.00	64%
Rosenblatt	Jul 28, 2026	Maintains	Buy	$45.00	64%
Wells Fargo	Jul 27, 2026	Upgrade	Underweight → Equal-Weight	$30.00	53%
Morgan Stanley	Jul 21, 2026	Maintains	Underweight	$24.00 → $28.00	93%

The case for and against

Updated Oct 14, 2026

Bull case

Sirius XM Holdings is supported by a resilient, cash-generative core business, with Q1 revenue of $2,091 million, EBITDA of $666 million, and self-pay subscriber declines that were less severe than expected, while 2026 FCF guidance rose to $1.35 billion and 2027 FCF is targeted at $1.5 billion. Its outlook is further strengthened by lower satellite capex over the next few years, leverage at 3.4x within target, and a planned acceleration in buybacks, all of which should enhance capital returns as FCF expands. Incremental upside also comes from higher-margin growth initiatives, including podcast and 3P ad sales growing 37% year over year, the 4Q26 YouTube audio ad-sales launch with a potential ~90% reach, and optionality around spectrum monetization.

Bear case

Sirius XM Holdings is facing a structurally pressured outlook because its core satellite-radio model depends heavily on auto-market distribution, yet recent forecasts point to a slight decline in 2026 U.S. new car sales and a possible shift toward electric and streaming-enabled vehicles that may bypass embedded radios. Competitive intensity across terrestrial radio, Spotify, Apple Music, YouTube Music, and other audio platforms also raises the risk that consumer demand for satellite radio proves less durable than expected, limiting new subscriber conversion and weakening the value proposition. Although churn fell to a Q1 low of 1.5% and 360L adoption is improving engagement, companion-plan pull-forward, tariff pressure, and high oil prices could still soften future net adds and monetization.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.