Southern

SO · NYSE

$90.71+$1.44 (+1.61%)TodayMarket closed · Oct 20, 7:59 PM ET

Prev close $89.27

SO analyst rating

HoldConsensus of 17 analysts over the last 12 months. 29% rate it a buy.

Strong buy0
Buy5
Hold10
Underperform2
Sell0

12-month price target · 23 analysts

Average $99.89 (+10.1% upside)

Low: $79.79
Now: $90.71
High: $117.60

Upgrades and downgrades

The latest rating actions, newest first

SO analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Jefferies	Oct 20, 2026	Maintains	Hold	$96.00 → $95.00	58%
Barclays	Oct 16, 2026	Maintains	Equal-Weight	$101.00 → $92.00	51%
Truist Securities	Oct 15, 2026	Maintains	Hold	$97.00 → $93.00	42%
JP Morgan	Oct 13, 2026	Maintains	Neutral	$101.00 → $94.00	57%
Keybanc	Oct 13, 2026	Maintains	Underweight	$79.00 → $74.00	53%
Citigroup	Sep 25, 2026	Maintains	Buy	$114.00 → $104.00	59%
Morgan Stanley	Sep 18, 2026	Maintains	Underweight	$89.00 → $85.00	58%
Morgan Stanley	Aug 21, 2026	Maintains	Underweight	$92.00 → $89.00	58%
Truist Securities	Aug 13, 2026	Maintains	Hold	$100.00 → $97.00	42%
BMO Capital	Jul 27, 2026	Maintains	Outperform	$102.00 → $104.00	59%

The case for and against

Updated Aug 11, 2026

Bull case

Southern is in a strong position for future growth due to a diverse mix of customers, including data centers and manufacturers, and an increase in demand for energy. With a 7.6% EPS CAGR and 2.6% DPS CAGR forecasted for 2026-2030, along with impressive underlying demand trends and a focus on improving credit metrics, Southern is poised for success. The recent expansion of the company's capital expenditure plan by $18 billion, primarily for additional generation to meet rising demand, further supports this positive outlook.

Bear case

Southern is likely to face increased regulatory scrutiny and potential reductions in equity returns and future growth capex, as the GA PSC could have a Democratic majority for the first time, resulting in the loss of key supporters. While the company has a strong track record of beating earnings expectations and has provided strong earnings guidance for the next decade, this is accompanied by a fairly rich valuation compared to its peers and potential affordability and regulatory concerns.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.