Sprout Social

SPT · NASDAQ

$12.54+$0.88 (+7.55%)TodayMarket closed · Oct 20, 7:50 PM ET

Prev close $11.66

SPT analyst rating

HoldConsensus of 8 analysts over the last 12 months. 50% rate it a buy.

Strong buy0
Buy4
Hold3
Underperform1
Sell0

12-month price target · 10 analysts

Average $10.88 (−13.2% downside)

Low: $7.07
Now: $12.54
High: $14.70

Upgrades and downgrades

The latest rating actions, newest first

SPT analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Stifel	Oct 14, 2026	Maintains	Buy	$12.00 → $14.00	38%
Morgan Stanley	Aug 13, 2026	Maintains	Equal-Weight	$10.00 → $11.00	54%
Barclays	Aug 11, 2026	Maintains	Overweight	$9.00 → $12.00	56%
Keybanc	Aug 7, 2026	Maintains	Underweight	$6.00 → $7.00	63%
Barclays	May 11, 2026	Maintains	Overweight	$8.00 → $9.00	56%
Barclays	Apr 21, 2026	Maintains	Overweight	$9.00 → $8.00	56%
Goldman Sachs	Mar 2, 2026	Maintains	Neutral	$13.00 → $8.00	42%
Keybanc	Feb 27, 2026	Maintains	Underweight	$9.00 → $6.00	63%
Canaccord Genuity	Feb 27, 2026	Downgrade	Buy → Hold	$16.00 → $9.00	52%
Needham	Feb 27, 2026	Maintains	Buy	$32.00 → $14.00	38%

The case for and against

Updated Nov 14, 2025

Bull case

Sprout Social Inc. has demonstrated a strong competitive advantage through its platform, which is recognized for its simplicity, ease of implementation, and capability to manage complex social media workflows, significantly appealing to potential clients. The technology's robust reporting features enable clients like Caesars Entertainment to conduct thorough historical analyses and optimize their marketing strategies, further enhancing user satisfaction and engagement. These factors underscore Sprout Social's potential for continued revenue growth, primarily driven by its software subscription model.

Bear case

Sprout Social Inc. faces potential challenges in maintaining customer retention, as the company may lose its competitive positioning or encounter operational issues that could adversely affect its market standing. Additionally, macroeconomic factors may lead to reduced or delayed corporate spending on enterprise software solutions, negatively impacting revenue generation. The anticipated entry of larger competitors into the social media engagement market could exert pricing pressure on Sprout Social, further contributing to a decline in its annual revenue growth rate.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.