Specificity

Specificity, Inc. engages in the provision of digital marketing solutions. The company is headquartered in Lakewood Ranch, Florida. The company went IPO on 2022-03-02. The firm's digital marketing solutions focus on the B2B and B2C consumer markets and give small and medium-sized businesses (SMBs) a fair chance to capture online traffic. Its underlying technology solution utilizes BiToS and Mobile Advertising Identifiers (MAIDs) to build audiences, eliminate bot traffic and ad waste, and produce real-time messaging opportunities to reach target audiences. The company also implements intuitive ad sequencing, audience ID technology, AI integration, saturation modeling, conversion funneling, CRM integration, traffic resolution, and comprehensive analytics reporting. Its operations are focused on three service offerings within its single segment business: Put-Thru, Tradigital Partners, and PickPocket. Put-Thru is a digital marketing tech stack designed specifically for SMBs.