First Financial

THFF · NASDAQ

$75.03+$1.05 (+1.42%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $73.98

THFF analyst rating

HoldConsensus of 3 analysts over the last 12 months. 33% rate it a buy.

Strong buy0
Buy1
Hold2
Underperform0
Sell0

12-month price target · 4 analysts

Average $87.72 (+16.9% upside)

Low: $84.84
Now: $75.03
High: $92.40

Upgrades and downgrades

The latest rating actions, newest first

THFF analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Hovde Group	Oct 12, 2026	Initiates	Outperform	$85.00	58%
Keefe, Bruyette & Woods	Aug 28, 2026	Maintains	Market Perform	$78.00 → $84.00	64%
Keefe, Bruyette & Woods	Jul 30, 2026	Maintains	Market Perform	$73.00 → $78.00	64%
Raymond James	Jul 9, 2026	Initiates	Market Perform	—	100%
Keefe, Bruyette & Woods	May 5, 2026	Maintains	Market Perform	$68.00 → $70.00	64%
Keefe, Bruyette & Woods	Oct 30, 2025	Maintains	Market Perform	$61.00 → $62.00	64%

The case for and against

Updated Jan 12, 2026

Bull case

First Financial Corp has demonstrated consistent growth in its loan balances, achieving a 4% increase for the seventh consecutive quarter, which underscores the strength of its commercial lending pipelines. The company has also experienced margin expansion for five straight quarters, driven by asset repricing and stable deposit costs, contributing to improved earnings performance. Additionally, favorable credit trends further enhance the positive outlook for First Financial, as these factors collectively reflect the company's strong financial health and operational stability.

Bear case

First Financial Corp experienced a decline in non-performing assets (NPAs) by 14% quarter-over-quarter, resulting in a total of $8.3 million, which represents 21 basis points of loans and other real estate owned. However, the company's provision of $2.0 million for credit losses fell short of expectations, highlighting potential vulnerabilities in credit quality despite a modest decrease in net charge-offs (NCOs) to 18 basis points. Additionally, the company faces significant risks related to potential increases in credit costs, reduced loan demand, and margin pressure, especially in light of the current interest rate environment, which could further strain its earnings outlook.

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