Tripadvisor

TRIP · NASDAQ

$9.51+$0.24 (+2.59%)TodayMarket closed · Oct 20, 4:33 PM ET

Prev close $9.27

TRIP analyst rating

HoldConsensus of 14 analysts over the last 12 months. 29% rate it a buy.

Strong buy0
Buy4
Hold6
Underperform4
Sell0

12-month price target · 15 analysts

Average $13.69 (+43.9% upside)

Low: $9.09
Now: $9.51
High: $21.00

Upgrades and downgrades

The latest rating actions, newest first

TRIP analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Cantor Fitzgerald	Oct 19, 2026	Maintains	Underweight	$9.00 → $8.00	63%
UBS	Aug 11, 2026	Maintains	Neutral	$15.00 → $12.00	59%
B. Riley Securities	Aug 10, 2026	Maintains	Neutral	$13.00 → $12.50	56%
JP Morgan	Aug 7, 2026	Maintains	Underweight	$11.00 → $10.00	68%
Cantor Fitzgerald	Aug 7, 2026	Maintains	Underweight	$10.00 → $9.00	63%
UBS	Jul 30, 2026	Maintains	Neutral	$13.70 → $15.00	59%
BTIG	Jul 21, 2026	Downgrade	Buy → Neutral	—	39%
Wedbush	Jun 16, 2026	Maintains	Outperform	$19.00 → $20.00	—
DA Davidson	Jun 15, 2026	Maintains	Neutral	$10.50 → $15.50	40%
Wedbush	Jun 2, 2026	Initiates	Outperform	$19.00	35%

The case for and against

Updated Oct 17, 2026

Bull case

Tripadvisor is positioned to benefit from a conservative valuation framework and the possibility that estimates could prove too low, supported by a potential `'28 EBITDA multiple of 5x-6.5x`. Its core hotel metasearch business still has meaningful scale, while Viator and TheFork create strategic optionality, especially with potential revival of spin/sale plans around Viator/TheFork that could unlock value. Although OTA advertisers may shift budgets away from metasearch and Google’s Hotel Ads remain a competitive headwind, regulatory changes and excess tax benefits from stock-based compensation could improve earnings resilience.

Bear case

Tripadvisor is facing a deteriorating operating backdrop as 2Q revenue from continuing operations missed expectations at $441.9M and EBITDA of $76.4M also came in below consensus, while 3Q guidance called for revenue down 7% to 10% Y/Y and margins of 17% to 20%. The core Hotels and Other segment fell 20.5% Y/Y to $163.3M, Tripadvisor-branded traffic was down 22% in 2Q, and AI-driven zero-click search plus higher traffic acquisition costs are pressuring monetization and marketing efficiency. Viator remains the largest growth engine at 46% of 2025 revenue, but its growth slowed to 3% Y/Y, GBV rose only about 3%, and the company still lowered FY27 revenue and EBITDA estimates by 23% and 33% amid unclear reacceleration.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.