Tractor Supply

TSCO · NASDAQ

$32.91+$0.10 (+0.30%)TodayMarket closed · Oct 20, 7:45 PM ET

Prev close $32.81

TSCO analyst rating

BuyConsensus of 22 analysts over the last 12 months. 55% rate it a buy.

Strong buy0
Buy12
Hold10
Underperform0
Sell0

12-month price target · 30 analysts

Average $36.37 (+10.5% upside)

Low: $28.28
Now: $32.91
High: $48.38

Upgrades and downgrades

The latest rating actions, newest first

TSCO analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Piper Sandler	Oct 19, 2026	Maintains	Neutral	$31.00 → $33.00	59%
Wells Fargo	Oct 19, 2026	Maintains	Overweight	$35.00 → $36.00	57%
Truist Securities	Oct 19, 2026	Maintains	Hold	$32.00 → $33.00	62%
Citigroup	Oct 13, 2026	Maintains	Buy	$37.00 → $38.00	44%
Argus Research	Jul 28, 2026	Maintains	Buy	$50.00 → $40.00	55%
Telsey Advisory Group	Jul 24, 2026	Maintains	Outperform	$40.00 → $38.00	51%
Mizuho	Jul 24, 2026	Maintains	Neutral	$32.00 → $28.00	41%
Goldman Sachs	Jul 24, 2026	Maintains	Buy	$43.00 → $38.00	59%
Piper Sandler	Jul 24, 2026	Maintains	Neutral	$32.00 → $31.00	59%
Guggenheim	Jul 24, 2026	Maintains	Buy	$50.00 → $40.00	49%

The case for and against

Updated Oct 14, 2026

Bull case

Tractor Supply is attractive because its rural-focused store base and broad mix of livestock, companion animal, seasonal, hardware, and apparel categories create a resilient, highly relevant shopping destination for recreational farmers and ranchers. Although 2Q 2026 was pressured by a weak May and continued pet softness, management’s merchandising resets, Freshpet rollout, and new vet-clinic and pharmacy cross-sell opportunities through VIP Petcare and Allivet support improving pet demand and better attachment rates. With shares trading at depressed valuation multiples and management reinvesting tariff-refund savings into price-value, the company appears positioned for a return to positive comp growth and 2027 EPS growth.

Bear case

Tractor Supply is facing slowing demand as quarter-to-date POS growth of 0.9% decelerated from 4.6% last quarter, with May and June weakening and leading indicators pointing to a miss versus 2Q26 consensus. Companion animal, a key profit driver, remains soft and freight, tariffs, and new distribution center startup costs are pressuring gross margin and SG&A, driving 2Q26 EPS down to $0.82 versus $0.85 consensus and full-year EPS to $2.08. Despite the stock already being down nearly 40% year to date and trading at 14.1x forward consensus, the fundamentals still look weak because 2026 comps are cut to 0.7% and new store growth is reduced to 80 from 100 amid heightened competition and execution risk.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.