Vipshop Holdings

VIPS · NYSE

$12.96+$0.16 (+1.25%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $12.80

VIPS analyst rating

BuyConsensus of 3 analysts over the last 12 months. 67% rate it a buy.

Strong buy0
Buy2
Hold1
Underperform0
Sell0

12-month price target · 22 analysts

Average $17.35 (+33.8% upside)

Low: $12.93
Now: $12.96
High: $23.85

Upgrades and downgrades

The latest rating actions, newest first

VIPS analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Citigroup	Sep 29, 2026	Maintains	Neutral	$15.30 → $13.00	43%
JP Morgan	Sep 10, 2026	Maintains	Overweight	$21.00 → $17.00	42%
Barclays	Aug 27, 2026	Maintains	Overweight	$20.00 → $19.00	43%
JP Morgan	Mar 31, 2026	Maintains	Overweight	$22.00 → $21.00	42%
Barclays	Nov 21, 2025	Maintains	Overweight	$19.00 → $21.00	43%
JP Morgan	Nov 21, 2025	Maintains	Overweight	$21.00 → $22.00	42%

The case for and against

Updated Nov 27, 2024

Bull case

Vipshop Holdings has demonstrated strong financial performance with net revenue reaching RMB 34.7 billion, marking a 9.2% year-over-year increase, surpassing consensus expectations of RMB 33.2 billion. The company's active customer base also grew, reaching 48.5 million, indicating a 3.7% year-over-year increase, which suggests resilience in customer spending and shopping frequency. Additionally, the company reported improved gross profit margins and effective cost management, resulting in adjusted EPADS that consistently beat consensus estimates, reinforcing a positive outlook on its financial trajectory.

Bear case

Vipshop Holdings has provided guidance for 2Q24 revenue between RMB26.5B and RMB27.9B, indicating a year-over-year decline of 0-5%, which falls significantly short of the consensus expectation of RMB29.3B. The company's net revenue of RMB27.6B for the previous quarter was flat year-over-year and also below market expectations, highlighting a loss of market share particularly in standardized products, which comprise about 25% of total gross merchandise volume. Additionally, Vipshop's active customer count has decreased by 1.6% year-over-year to 43.1 million, reflecting concerns about long-term growth amid rising competition and macroeconomic uncertainties.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.