Wealthfront

WLTH · NASDAQ

$10.68+$0.30 (+2.89%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $10.38

WLTH analyst rating

BuyConsensus of 10 analysts over the last 12 months. 70% rate it a buy.

Strong buy0
Buy7
Hold3
Underperform0
Sell0

12-month price target · 9 analysts

Average $12.37 (+15.8% upside)

Low: $10.10
Now: $10.68
High: $17.85

Upgrades and downgrades

The latest rating actions, newest first

WLTH analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Needham	Oct 7, 2026	Maintains	Buy	$13.00	100%
Needham	Sep 25, 2026	Initiates	Buy	$13.00	100%
RBC Capital	Sep 10, 2026	Maintains	Outperform	$13.00 → $11.00	45%
Wells Fargo	Aug 4, 2026	Maintains	Overweight	$12.00 → $11.50	71%
Keefe, Bruyette & Woods	Jul 13, 2026	Maintains	Market Perform	$11.00 → $10.50	35%
Goldman Sachs	Jul 2, 2026	Maintains	Neutral	$12.00 → $10.50	50%
Wells Fargo	Jul 1, 2026	Maintains	Overweight	$13.00 → $12.00	71%
Keefe, Bruyette & Woods	Jun 5, 2026	Maintains	Market Perform	$12.00 → $11.00	35%
RBC Capital	Jun 5, 2026	Maintains	Outperform	$14.00 → $13.00	64%
JP Morgan	Jun 5, 2026	Maintains	Overweight	$13.00 → $12.00	53%

The case for and against

Updated Oct 18, 2026

Bull case

Wealthfront is supported by strong fundamental momentum in its core advisory business, with September investment advisory assets of $55.188 million rising 23.6% Y/Y and funded clients reaching 1.536 million, up 12.6% Y/Y, which signals durable demand and healthy client acquisition. Cash management also looks to be inflecting positively, as total September assets climbed to $100.466 million and cash management assets rose 0.4% M/M for a third consecutive monthly increase, reinforcing the view that cross-product adoption is keeping assets on platform. With gross margins around 89–90%, adjusted EBITDA margins in the high-40s%, and no corporate debt, the company appears well positioned to compound growth while funding product expansion like Home Lending.

Bear case

Wealthfront is viewed negatively because its core cash management engine is already showing fragility, with cash management revenue falling 1.4% year over year to $63.4 million, fees slipping to 58 bps from 61 bps, and a reversal of recent cash-management improvement threatening the Rule of 40 at 42 after 16 consecutive quarters above the threshold. Competitive pressure in robo advising and the risk of lower rates could further compress fees, slow asset growth, and force higher marketing spend, undermining the platform’s word-of-mouth acquisition model and margin profile. Although investment advisory revenue rose 31.9% to $26.2 million, the 41.5% adjusted EBITDA margin already contracted about 350 bps, and the home lending rollout could weigh on profitability longer than expected.

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