Jfrog

FROG · NASDAQ

$92.37+$1.37 (+1.51%)TodayMarket closed · Oct 20, 4:05 PM ET

Prev close $91.00

FROG analyst rating

BuyConsensus of 20 analysts over the last 12 months. 90% rate it a buy.

Strong buy0
Buy18
Hold2
Underperform0
Sell0

12-month price target · 26 analysts

Average $114.23 (+23.7% upside)

Low: $90.90
Now: $92.37
High: $126.00

Upgrades and downgrades

The latest rating actions, newest first

FROG analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
UBS	Oct 14, 2026	Maintains	Buy	$120.00 → $125.00	73%
DA Davidson	Sep 4, 2026	Maintains	Buy	$115.00	43%
BTIG	Sep 4, 2026	Maintains	Buy	$115.00	61%
TD Cowen	Sep 3, 2026	Maintains	Buy	$120.00	78%
RBC Capital	Sep 3, 2026	Maintains	Outperform	$118.00	61%
Needham	Sep 3, 2026	Maintains	Buy	$115.00	63%
RBC Capital	Aug 26, 2026	Initiates	Outperform	$118.00	61%
DA Davidson	Aug 7, 2026	Maintains	Buy	$90.00 → $115.00	43%
UBS	Aug 7, 2026	Maintains	Buy	$110.00 → $120.00	73%
TD Cowen	Aug 7, 2026	Maintains	Buy	$100.00 → $120.00	78%

The case for and against

Updated Oct 14, 2026

Bull case

JFrog is benefiting from a stronger demand backdrop as package attacks and AI-driven software creation push enterprises toward Curation, Zero-Touch Remediation, and broader governance tools that replace manual security processes with clear ROI. Its core Artifactory franchise remains highly defensible, with more than 80% of the Fortune 100 and over 50% of the Fortune 500 as customers and gross retention around 97%, while new security and DevGovOps offerings expand wallet share across a large installed base. The company’s hybrid, universal platform and emerging system-of-record role in the agentic software supply chain support durable long-term growth, and management’s focus on compliance and secure automation appears well aligned with rising enterprise complexity.

Bear case

JFrog is exposed to meaningful fundamental weakness because a material portion of revenue comes from international customers, increasing foreign exchange and macroeconomic risk, while any security breach could quickly damage trust in its platform and reduce demand. The company also operates in a crowded market against pure-play DevSecOps vendors and larger firms such as Microsoft and Amazon, so failure to innovate could limit positioning, compress margins, and weaken future growth opportunities. Its Core Security deals have long sales cycles, cloud business has shown outsized volatility from overconsumption and experimental usage, and slower land-and-expand execution or cloud migration could make bookings and revenue less predictable.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.